Shooting Project #4: Wordplay

PHD101

Introduction to Photography & Design

Shooting Project#4: Wordplay

You will start this project by blindly choosing a word from the magic tupperware.  Your challenge is to represent this word visually through a process of conceptualizing a shoot, executing it, and choosing the image that best conveys the word.

Audience - Commercial/Advertising

This project is a lesson similar to how commercial advertising photographers must work.  Art Directors have an idea and it’s the job of the photographer to illustrate in photos that idea.  Advertising uses adjectives and emotions to convey associations with a “brand”.  The process of creating an ad from beginning to end is very thought out and deliberate - a more conceptual approach.

Research

Think about your 'word' and brainstorm ideas. You may want to do an inspiration sheet - pull images from other photographers that have a similar feel to your word and then try to imitate the photo.  Once you hit on something that seems right, begin to organize your photo shoot.  You may want to do a quick practice shoot and have friends or family guess your word. If they don’t, go back to the drawing board. 

It may help to think of this as an assignment for one of your favorite products and the client wants you to create an image with their product with the emotion of the word you chose. Feel free to make this feel like an advertisement.

Due:  Week 8, beginning of class – print due by beginning of class.  You’ll have a short lab period during which to submit your contact sheet and digital version of the image.  I will be going over preparing images for print and print lab specifications Week 7 in class.

For Week 7 (next week),  you should have some “test” images shot, which can then be used for our Develop Module in-class exercise.

Submit: 

·      Your strongest image conveying your chosen word, printed as an 11” X 17”

·      a digital version of that image (submitted with all of our normal specfications and named YourLastName_wordplay_yourword)

·      a digital contact sheet with all of the images you shot for the project (no specific amount of images required).

Grading: image management & use of development to enhance color and contrast, creativity of conceptualization, and visual impact/technique.